We work with clients independently and with their Austin-based counsel to design integrated government relations and communications strategies that deliver a unified message while still reaching diverse constituencies.
We help business industry, public policy and not-for-profit interests identify their communications needs and build effective internal and external communications vehicles.
We believe an effective public affairs program utilizes traditional public relations techniques targeted specifically at opinion leaders and decision makers. Our approach is strategy-driven and research-based. It includes clear and candid analysis, is pro-active, result-oriented and provides our clients with quick quantifiable results.
Our company provides counsel across a broad spectrum. Whether our clients are positioning themselves in the marketplace, making appeals to public officials, protecting themselves from critics or restructuring their communications operations, we develop and manage an effective campaign.
We help the client identify key audiences, define the issue, craft a message, and communicate that message to the right people at the right time.
McDonald Public Relations, Inc.